Friday, May 25, 2007

It's a completely other world out there

50 Cent
Originally uploaded by weirdoldhattie
Sun is shining here in Zürich where I am for a lecture I gave this morning at the University of Zürich on visual languages and strategies of young Europeans. I flew here yesterday from London where my colleague and I met potential partners for next year's video festival in Amsterdam. We also took some time for ourselves and went to see a new musical called Wicked. It was fun, have to give you that. Just listen to the clips on the site. And I bought the new album from Rufus Wainwright which is just fab.

London was hitting record-high temperatures which both showed the city and its beauty at its best but also showed how little oxygen and how many people there are on that spot. Heathrow especially was horrendous with the air-conditioning not working properly and with the stinking carpets all over. The change to the slick Zürich airport (huge but empty) was dramatic.

But about the lecture. My main points were that the generational difference in media consumption and production is underestimated and that there are much more possibilities than risks in the current change. I also said that entertainment and popular culture offers great possibilities for political engagement which I sensed caused some people to raise their eyebrows.

I think the message went down well when I spiced it with funny comments from baby-boomers "But I mean when do you find the time to watch all these videos") and teenagers "Come on, don't give me that bullshit" and strong visual material from theoneminutesjr. I have spent the afternoon now compiling stuff from YouTube for a playlist I will use in our session tomorrow morning.

Preparing the lecture has been a good exercise. It made me realise that I actually can consider myself an expert on this subject and that I know what I am talking about.

No comments: