Progress and women´s magazines

I gave a talk today at the Diaconia University of Applied Sciences to an auditorium filled with media students. The subject of the entire day was the responsibility of lifestyle media for what they present.

My talk (unfortunately in Finnish) is below. I focused on how a progressive lifestyle journalist should position himself or herself. I claim, that it is very easy to get stuck to the old rant on how journalists should be independent and not promote any specific idea. I claimed that the justification for being progressive for instance on sustainability can be found from the Ethical Code of Conduct for Journalists where it states that journalists have a responsibility to tell people what is happening in the world. And as climate change is the big issue of our time, you do your job poorly if you don´t build ethical and environmental norms into your work. Already journalists have made a commitment for human rights, this is the other big ethical test.

In the presentation I suggested that when dealing with sustainability, lifestyle media should build on what they do best: enthusiasm and encouragement for action. They should promote excellent and ethical choices with the same enthusiasm they promote a new eyeliner. Making things appealing works far better than the message about giving something up.

The third main point I raised was on how change in lifestyles happens. This I would claim is the ultimate test for women´s magazines. Most lifestyle media still deals with change by showing one person one morning transforming their life completely. This is understandable cos it´s easy to build a story around it. But if you actually look into research on how change happens, people who do big transformations always relate to other people. By showing this link and giving the readers tips on how to win support and get people along, lifestyle media could be one of the most powerful instigators of action for the better.

Edistyksellisyys ja naistenlehdet

View more presentations from Demos Helsinki.

How Are You Doing?

Serviced & Virtual Offices - Bishopsgate, Meeting Room
Originally uploaded by ExecutiveOffices

As part of a project we are doing at Demos Helsinki, I have spent time reviewing and reading various future reports on the competencies and skills the Finnish society and Finnish companies need. One of the big issues seems to be the need for better people skills. Companies and experts see that customers are more and more demanding year by year. Simultaneously companies need to make sure that the best people really want to work for them. This means that understanding people is broken into better HR, better customer understanding and better self understanding.

One of the ways to support better self understanding are the annual evaluation talks that managers are required to give to the staff. I have taken part in two of them in the last two weeks. In one of them I was the one interviewing, in the other I was being interviewed.

These talks usually get quite a bad rap. Most of my friends are able to tell horrid stories of a boss who really does not listen or continuously interrupts the staff member. I have also taken part in a talk where the boss starts the discussion by saying:"Well, we have two hours reserved for this but I don´t think we need all of that." In another case the boss had left most of my critical comments on her performance out of the report. Experiences like these or not letting the employee talk send a clear signal of inequality.

I do understand that experiences like these make a lot of people frustrated. However, I would encourage both the boss and the employee to take this experience seriously. This builds from the amazing two positive experiences this week.

At Demos Helsinki we do not have a clear hierarchy, which means that we have divided the responsibility to give the evaluation talks amongst the staff. This means everyone gives and everyone gets a talk. Especially in an organisational culture like ours a structured question list really helped making the discussion useful for both parties. When you are asked to evaluate your own competencies and get feedback on them and your performance, you are also given a chance to recognise how you could develop yourself. Somewhat formal questions on your development ideas for the organisation are actually somewhat challenging.

At least I noticed that my own view on my work and my colleague´s view differed quite a lot. I was quite surprised by the things mentioned as my strengths and as areas that need improvement. Discussing them through and searching examples that prove the point makes one realise how others see you. The talk made me like my place of work more. When a person you value tells you what you are good at is incredibly empowering - and useful. I left both of the talks smiling, feeling like I learned something.

The views in the reports I have gone through paint a picture of a working life where the need to develop and renew oneself is continuous and never-ending. If this estimate is correct, the need to know oneself becomes crucial. But we too often think that all this needs to be done alone.

Food Freedom

Last week the City Council of Helsinki discussed over three hours over a weekly vegetarian school lunch. Next to the absurd health concerns ("our kids will starve!"), one of the key arguments against the plan was limiting freedom of choice. For many the idea that there would not be meat available every day felt like a bigger restriction than the current selection between 2-3 meals. They actually managed to make it seem like a school lunch cafeteria would work like an a la carte restaurant driven by the kids´ wishes. Luckily, the City Council was wise enough to pass the proposal.

The debate in the city council is another example of how our idea of food has drifted far from a connection to seasons and nature in total. Access to 2 eur/kg pork and tomatoes even in the midst of winter are presented nearly as human rights - despite their ethical or ecological problems. The need to get everything whenever we want dominates over quality concerns. We´re willing to feed and eat whatever the shop serves. The shop blames the consumer, the consumer and the farmer blame the shop.

Government´s role is completely forgotten as a body that has the authority to set standards and direct production with taxation and incentives. But even greater than this, governments could have a greater role in directing consumption by demanding that there would be more information on the produce sold. Sustainable and quality choices need to be made affordable and attractive. This can be addressed also as a democratic issue. If we are sold stuff that harms the planet and harms us with its additives, we should have the right to know this. There is a difference between ignorant and informed freedom.

During my 3-day visit to Zurich this week I discussed food policy with numerous people I met.
Many of the people I met were enthusiastic members of a food coop called Tor 14. They picked their vegetable bag and other groceries on Wednesdays and Saturdays from a cellar in central Zurich. Supermarkets were for them places to complement what they have at home, not all-you-could-eat selections for the meal you just there and then desire. Their cooking was driven by their pantry and the exciting vegetable selection of the week, not by the supermarket´s 20 000 items. In a way it´s the cooking style of my grandparents.

Going back to the vegetarian day debate, one could say that the system sounds too strict and limits your freedom. But the experience of the coop members told a different story. Through Tor14 they had learned to use numerous root vegetables found from their bags. Apparently phone calls are common after the Wednesday visit to the store:"Hey, do you have this green thing with yellow spots? What is it? Do you have ideas what to do with it?"

They had also understood how to plan meals for the week. Their organic and local ingredients had stories. They sometimes met the farmers. The people running the coop were eager and willing to share recipes. The montly membership gives security to the people running the coop and keeps the prices low.

Food coops should be encouraged by the government. They make one appreciate the ingredients, they reduce waste, they help people in getting to know diverse ingredients and they make cooking exciting. As non-profit collectives, they also lower the price of good products. I don´t know about you but I am tired of the soggy zucchini, bouncy Dutch bell pepper and the plastic-wrapped parsnip of my local Alepa.

No More Don´t Ask, Don´t Tell

My biggest awakening of this year has been on the political aspects of food. I blogged earlier about Pollan and Safran Foer as some of the people kicking the discussion food going. Having now finished Safran Foer´s Eating Animals, it is becoming more and more obvious that we need to treat food more as a political issue. We´ve kind of let ourselves be swept away by nutritionists and health advocates.

Never have we Finns spent such a small part of our income on the things we eat. What we eat is making the planet and ourselves sick. We push stuff down our throats without a faintest clue of what it contains. Food comes increasingly from the Alepa shelf, not from the field. We´re like that awful Clinton policy on gays in the military: we pretend that there are no problems by not asking any questions. When something goes wrong, we say it is an individual mistake.

EU governments and the EU itself spend an insane amount of money on subsidising and promoting food. Just last year the Finnish government spent 257 000 euros on promoting diverse eating of pork (result here). Let me say that again: 257 000 euros on diverse ways of cooking pork. Honestly.

We have elections in 2011. I want the next government to take food seriously. I want better consumer policy, better ingredients and food produced closer to where I live. I want agriculture policy that takes climate change seriously. As a consumer and citizen I want to know where my food comes from, how its been grown and how ethical it is. And yes, I am willing to pay a bit more for the things on my plate.

I want better and more sustainable food. I want exciting food policy. I want beets of different sizes, big and dirty parsnips, uneven carrots and local bread in my grocery store. I want less of those soggy mozzarella-tomato paninis and more root vegetable delis. I want more publicity to proud farmers like Janne Länsipuro who gets excited over a pumpkin and a burdock. I want to take my nephew to a farm for a weekend to see how flour is made and where herbs come from.

But we also need actions by local and national government. Schools and lunch cafeterias are great places to teach people what good food tastes like. These are also excellent places to create sustainable ways of cooking for instance by diversifying the vegetarian meals.

People need incentives to make right choices. Food if anything can be a political issue that is truly participatory. Good food is a fun issue.

Food Politics

I just got a delayed Christmas present in the form of books. I have been fascinated by the politicization of food for some time now and therefore this present really hit the ball straight out of the park.

It´s clear that more and more people are starting to advocate for healthier and more sustainable ways of eating. Brilliant. What seems to work is what we do at Demos as well: giving people tools and tips how to act rather than beating them on the head with information and guilt.

I was actually quite surprised last week to see that TV host Ellen DeGeneres - a stay-at-home mom favourite - had author Jonathan Safran Foer in her show talking about his new book, Eating Animals. In his book Safran Foer explains his journey from a father of a new-born baby wanting to know what to feed his child to an advocate of a vegetarian diet.

If you have followed the debate - in the form of documentaries, celebrity chefs and books - there is nothing new in Safran Foer´s book. But what makes it briliant is that a celebrated bestseller novelist - you might even say a household name - decided to make a big move towards more conscious eating. In the TV interview Safran Foer was simultaneously funny, witty and still critical and factual. I think we get further with that strategy than with the Michael Moore approach.

The other book in the gift bag was journalist-writer Michael Pollan´s pamphlet-like publication Food Rules, An Eater´s Manual. It builds on his bestseller In Defense of Food but makes an excellent move toward simplifying his message. Pollan´s book is concise and something you could have in your bag when you head to do the groceries. The book has 64 tips. Here are some of my favourites:

Rule 3: Avoid food products containing ingredients that no ordinary human would keep in the pantry.
Rule 6: Avoid food products that contain more than 5 ingredients.
Rule 12: Shop the peripheries of the supermarket and stay out of the middle.
Rule 21: It´s not food if it´s called by the same name in every language.
Rule 22: Eat mostly plants, especially leaves.
Rule 47: Eat when you are hungry, not when you are bored.
Rule 59: Try not to eat alone.

I recommend you buy the book. It´s funny, useful and to the point. The most important contribution by Pollan to the public debate on food is: it´s not that complicated to eat healthy. Common sense gets you far.

Boiling It Together

Soup Ingredients
Originally uploaded by Anne Helmond

So, month 1 done as an entrepeneur. Some reflections are in order:
1. It feels so liberating to be in charge of your own schedule and work load. Everyne should at times try to define to oneself and others what you can do. It is good for your (professional) self esteem.
2. There is bureaucracy involved but you manage if you just get yourself into it. Good accountant helps. Taxation is not rocket science. Pricing is something I guess one learns only by doing.
3. Coming up with ideas and concepts is the best job ever. You also need people skills to make this work. But this kind of work is made for someone with a slight attention deficit because you have to stay alert and keep numerous balls in the air simultaneously.

So here is my Going Up and Going Down list from the first month:

GOING UP
- Lähivakuutus and Fennia: extremely good service doing exactly what an insurance company should do: take the worry away. Understanding that the salesperson should be the one knowing their product catalogue, not the customer.
- Cafes: I find writing in a cafe often more productive than at home. The buzz and soundbites from random discussions are inspiring.
- Verottaja: The Finnish tax authority has one of the clearest website around and superb customer service on the phone. Governmental excellence if you ask me. One of those things where regionalisation of phone service works - the ladies answering the phone outside the capital region are so relaxed and kind of motherly. "Don´t you worry, dear, it is all going to work out."
- Home food: Making pulla, macaroni casserole, meatloaf, meat balls with brown sauce and baking your own pizza is a splendid exercise after a long day in front of the computer.
- K-Market Kamppi: Sometimes size matters. When you have a big space in the centre, you can provide your customers with affordable organic products, fresh fruit and vegetables, great selection of beer and helpful meat&fish desk. Placing this market on top of the bus station and a metro stop is a wise choice.
- Demos Helsinki: cooking up a number of projects with them. People having this fresh and inspiring view on climate change and citizenship are hard to find.
- Blogs: Only now when I have more time for content, I realise really how great blogs there are out there. Some witty, some informative. Looking constantly for more but my current ones are there on the left hand side.
- Public transport: In Amsterdam I barely used public transport. But I must say that Helsinki has a punctual, well-planned and relatively affordable public transport system. HKL is the best argument against buying a car. And it is so much easier to read a book on a tram than on the bike.

GOING DOWN

- Nordea and OP-Pohjola: The beautiful idea of providing bank and insurance services from the same counter leads to the people at the counter not knowing the basics of the products they are selling and asking the customer to identify the products from their product catalogue. And hey, giving a pile of terms and conditions is not customer service - I could have printed them myself.
- Sonera: changing from Elisa to Sonera (for the iPhone) did not start too well. They for some bizarre reason "forgot" to process my application for two weeks and then I need to wait for my new phone for 3 weeks. What is the logic in individuals getting their phone directly in the store and business customers having to wait for weeks?

So all and all, we are strongly on the plus side. Next month should land a few big projects so we are all set to make this work.

Deadline on Thursday

StrangerFestival deadline for video entries is next Thursday. We are all quite curious to see the number and quality of the pool of entries. But I don´t feel like there is any need to worry with videos such as this from Congo.

Politics on the Plate

dinner_3949c
Originally uploaded by momma a

Food matters. The rapid rise in the number of cooking programmes on television is quite amazing. Superstars like Jamie Oliver, Nigella Lawson, Rachael Ray, Martha Stewart and Gordon Ramsay are turning into millionaires with programmes, cookbooks, endorsements of kitchenware and lecturing tours. With Oliver leading the way, the celebrity chefs are also raising awareness on free range chicken farming and the awful state of school lunches. Even in Finland the celebrity chef Jyrki Sukula left a while back the restaurant business to go and develop better fastfood. The latest issues of magazines like Good and Vanity Fair write huge articles on organic beef and on the dangers of genetically modified vegetables.

In the other end of the scale food is bringing another difficulty into the battle on climate change. Due to the rising price of rice, the World Food Programme has been calling governments for weeks to increase their funding in order to avoid millions of people starving to death. Even the British government - until now the Indiana Jones of climate change policy in the developed world - is thinking of scaling down its emission targets in order to stop the rise in food price for the world´s poorest. It does not take a Gandalf to figure out how this will play out - it is feminism and anti-immigration politicians or the world´s poorest and the big polluters.

Food divides us in a radical manner. In most countries healthy food is expensive or it would take hours to prepare for those who are already working the double shift. It´s the rucola-longing bobos against the ones not even having a cup of rice per day.

Priviledges

turkish breakfast
Originally uploaded by amsterboy

"Thank you so much. But where are the bridges exactly?"

A discussion with an Italian tourist in the cafe of Topkapi Palace earlier this week was a wake-up call. My holiday in Istanbul consisted of breakfasts, dinners and drinks with local friends. I stayed in the guest room of my friends far away from Sultanahmet's touristic buzz. The discussion with the tourist - smart woman approximately my age - reminded me of the great wonder of having friends all over Europe.

The girl had not left the Golden Horn during the four days she had already spent in Istanbul. I visited the Golden Horn every day but in the evenings returned to the Asian side. Her experience of the Turks was that they all wanted to sell her something, mine was from the amazing hospitality and kindness which seems to characterise people outside the tourist attractions.The locals we asked for help went out of their way to make sure that we make the right bus or find the right address. The mosque experience of the Italian tourist were the men selling souvenirs by the door, mine was an older gentleman proud to show us around his local mosque. Her most intimate discussion with a local was the receptionist of her hotel or a friendly waiter, mine were hour-long discussions over Turkish pop music or funeral traditions in my friends' living room in the middle of the night.

I am a people person. People define my mood and create the highs and lows. My Europe and European cities consist mostly from superb dinners, long breakfasts or cocktails with a view.

Bockwurst mit Senf, bitte

bockwurst.jpg
Originally uploaded by martinator23

This post will make my dad smile.

After a one-night pitstop in Amsterdam, I travelled to Berlin for the annual Prix Europa festival, the biggest competition for the best public service radio and television productions. Over the next week, nearly 1.000 television and radio professionals will watch, listen, discuss and rate programmes from Sweden to Romania. Due to my job in the ECF I was appointed a member of the Steering Committee last year and just love coming here every year.

Anyway, that was not really the issue I wished to address. Last summer I decided to stop with my vegetarian diet and start eating meat again. And where else than in Germany - the superpower of sausages - one could really live it to the full?

I took my luggage to the hotel and decided to go for a walk and grab something to eat having once again skipped lunch at work. I found myself passing a full and clearly nice Singaporean restaurant and kept walking. I did not wish to admit it first but the direction was obvious - gas station's diner.

Germans do know how to make a fantastic sausage. Having them steamed and served with a bun and some überstrong mustard kicks ass. Willkommen in Deutschland.

Up and down with people

Pom
Originally uploaded by subtle_devices

One of the best things, or maybe even the best thing, in my work is the people and organisations I get to work with. Having that in mind I can also live through the quarterly budgetings and discussions about work regulations. I get to work with people who are fun and who are 100 % committed to the things they do. That is both inspiring and admirable.

Today I went with our intern to Amsterdam's De Bijlmer district to have a meeting with a wonderful organisation called Imagine IC. They're a cultural centre fully dedicated to working very locally in this neighhbourhood which is by far the most multicultural in Amsterdam. The biggest groups in De Bijlmer are the Surinamese, Antillean and people from Ghana. The ECF has been working with them for years for instance in theoneminutesjr project and now we fund a project called Multiple Islam which uses video as a tool for showing the diverse ways of being a young Muslim - in Europe and beyond. During the next weeks they will also run workshops on building Avatar characters, designing flyers and making videos with local youth.

I like their approach - at the same time as they speak openly about the dangers of walking around De Bijlmer as a young woman at night or about multiculti projects that have gone terribly wrong, they also get all excited about the nearby covered food market which is like a bazaar or the Kwakoe festival taking place in the park every weekend. It's a no bullshit attitude which makes them much more credible and also an approach I would like to see more in the diversity work.

Currently they had an exhibition on Pom, a traditional Surinamese dish and on different ways to prepare it. After the meeting we went to have Pom sandwiches in the nearby cafe. This is why I love Amsterdam - tasty food of a number of varieties is just within reach. Pom is one of tastiest combinations of roots and chicken which I have ever had.

Although I have travelled a lot and done a lot of things, I still value it when someone inspires and guides me into doing something new. I experience these things through the people who help me in discovering them. That is one of the things why I do feel quite privileged.