Just to set the record straight: my brother is way more street cred than I am. He has just published a new MTB documentary, Project North, with their collective, Dirt & Street Productions. With the risk of sounding biased, I think it is a great statement that they show amazing Nordic landscapes in their films. And hey, he is the only one in my immediate circle with a clothing sponsor, a chocolate sponsorship, energy drink sponsor and a national championship. And they have been even featured in French magazines so time to make room in the "Finnish wonder" spotlight, Nightwish.
And hey, the movie is distributed free of charge. Download it here.
Must Reads in Media & Technology: April 26
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