Monday, December 01, 2008

Safe in the Hands of Visa


Visa
Originally uploaded by DeclanTM
Last Friday my phone rang unexpectedly:

"This is XX from Nordea Bank. I am calling about your Visa card. I wanted to check a payment made yesterday. Did you make a purchase of 700 dollars in a department store in the United States?"

My heart started beating faster:"No..." I had flown from Amsterdam to Helsinki on the previous evening so making payments in the US would qualify me to play Superman in the next film.

"Sir, it seems that someone has gained access to your credit card information. We would recommend that we close the card immediately and we send you a new one. We apologise for the inconvenience."

I must say I was amazed. I have read numerous articles about credit card frauds but never thought it would hit on me. It occurred that two payments had already been done on my card.

But more than that, I was highly impressed by VISA. The friendly woman from Nordea explained to me that they have algorithms that monitor purchase patterns and the system had alerted that this payment was not in line with others. And what made the experience even more pleasant was that the woman from the bank was extremely friendly, assured me several times that I will only pay for the purchases I have made and wanted to make it work quickly that I would receive my new card. As I checked now online, my card has been blocked from Friday on.

These things happen, we don´t live in a risk-free society. But the more important fact here is that this experience makes me an even more committed Visa customer and stops my hesitation on changing into a MasterCard (promoted heavily from all directions). This is the competitive edge of today. Job well done.

2 comments:

Tormod Otter said...

"But more than that, I was highly impressed by VISA. The friendly woman from Nordea explained to me that they have algorithms that monitor purchase patterns and the system had alerted that this payment was not in line with others."

I totally agree on their professional service to you as a customer, Tommi. But isn't the fact that they actively search your shopping patterns for irregularities slightly discomforting?

Tommi Laitio said...

I was about to address that point. It is true that it could be seen as not only discomforting. But then again, I guess no one thought that they wouldn´t track your purchases when signing on to VISA.

Or how do the people who don´t get the discussion on privacy and wire-tapping put it so well...:"I mean you have no reason to worry if you haven´t done anything wrong." :-)