"Sir, we have two alternatives for you."
1. Exhausting, budgets, deadlines, Excel, "do we have this money or not", "this registration of hundreds of people really takes a lot of time". "I thought you were doing this", "shouldn´t we leave the office, it is like eight in the evening".
2. "I saw them, I saw them, I saw them on my way to work! The posters are everywhere! Can we just leave the office and go and take pictures of all StrangerFestival posters in Amsterdam!?", "I love these AudienceAward final videos! I can watch some of these like gazillion times.", "Yes, the Congolese video makers are coming!", "This MC performance will be sooooo cool!"
"So, are you ready to lock your options?"
"Yes, I think I will go for two."
"No hesitation there? Would you like to call someone or ask the audience?"
"No, let´s go for two."
Must Reads in Media & Technology: April 26
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